Social Media Marketing for Small Businesses
Paid Social Media Campaigns Built to Drive Real Business Growth.
Optimize Reach helps small businesses grow through strategic, results-driven social media marketing. Using a personalised approach and years of paid social advertising experience, we create full-funnel social media campaigns designed to attract, engage, and convert your ideal customers. With your product knowledge and our marketing expertise, we’ll turn your social media into a consistent growth channel.
From audience research and creative strategy to ad copy, visuals, and continuous optimisation, we manage every aspect of your social media presence with one clear goal: turning attention into measurable business results. Whether you’re looking to increase leads, sales, or brand awareness, we build campaigns that reach the right people, on the right platforms, at the right time.
Our team specialises in paid social media advertising across Meta Ads (Facebook & Instagram), LinkedIn Ads, and other leading platforms, ensuring your budget is spent efficiently and your campaigns are constantly improving, not set and forgotten.
We’ll review your goals, current channels, and recommend the next steps.
Our Social Media Marketing Services — What’s Included
You bring the product knowledge, we bring the marketing expertise to turn your social media into a growth engine.
. A full audit of your social media channels, website, and landing pages to ensure your social media marketing is set up to convert traffic into leads and sales.
. A custom social media marketing strategy for small businesses, aligned with your goals, target audience, and advertising budget.
. A paid social media advertising strategy built around your market, ideal customers, and core offers.
. Professional setup and ongoing optimisation of social media advertising campaigns, including Facebook Ads, Instagram Ads, and Linkedin Ads.
. Continuous social media ad management, budget control, and performance monitoring to maximise return on investment.
. Regular social media performance and conversion analysis to identify what’s driving results, and what needs improvement.
. Competitor analysis for social media advertising, showing how other businesses in your industry advertise, and where you can outperform them.
Social Media Marketing
for Growing Businesses
Every business is at a different stage with social media marketing, so we’ve created three simple packages to match where you are right now. Whether you’re just getting started with social media advertising or looking to scale existing Facebook, Instagram, or LinkedIn campaigns, each package offers a clear scope, predictable pricing, and hands-on support from a dedicated social media specialist.
Think of these packages as starting points rather than rigid plans. We’ll recommend the best option based on your business goals, budget, and current social media setup, then tailor the details so you only pay for the social media marketing services you actually need. We can also support your growth with Google Ads and full PPC management as part of a wider, results-driven strategy.
Social Media Launch
Ideal for small businesses or first-time clients who want a simple, structured way to get started with social media marketing and paid social advertising.
- 1 platform: Meta Ads (Facebook & Instagram)
- Up to 2–3 campaigns (Brand awareness, lead generation, or key services)
- Audience research and targeting setup tailored to your business and location
- Ad copy and creative setup (up to 6 ads for your core offers)
- Conversion tracking setup for 1–2 key actions (form submissions, enquiries, calls)
- Campaign setup and optimisation focused on reach, engagement, and early conversions
- Monthly check-ins and optimisation (budgets, audiences, ads, placements)
- Simple monthly social media report
- One-off setup fee – From £200
From £300/month
Social Media Growth
Designed for small businesses that are already generating leads or sales and want social media marketing to become a consistent source of new customers.
- Up to 2 platforms (Meta Ads – Facebook & Instagram, or LinkedIn Ads)
- Up to 4 to 6 campaigns (brand, key services, retargeting, and engagement)
- Advanced audience research and targeting, including lookalike and retargeting audiences
- Competitor and market analysis to identify gaps and growth opportunities on social media
- Increased ad creative and variations to support testing and campaign scaling
- Conversion tracking setup for forms, calls, and key on-site actions
- Landing page feedback and CRO recommendations to improve lead quality
- Ongoing optimisation of budgets, audiences, creatives, and placements
- Clear monthly performance report plus a 30-minute strategy call
- Email support with fast response times (typically within 12–24 hours)
- One-off setup fee – From £300
- Setup fee waived for 6-month contracts
From £500/month
Social Media Scale
Built for ambitious businesses that see social media marketing as a core growth channel and want a performance partner to manage strategy, campaign setup and ongoing optimisation.
- Multi-platform paid social management (Meta Ads – Facebook & Instagram, with option to add LinkedIn or TikTok)
- Full-funnel social media strategy (brand awareness, cold traffic, warm audiences, and retargeting)
- Advanced audience research and implementation, including lookalike audiences and customer data targeting
- Ongoing creative strategy and testing (ad copy, visuals, formats, and messaging)
- Landing page strategy and conversion rate optimisation guidance to improve lead and sales performance
- Marketing automation integrations (lead tagging, CRM connections, basic follow-up flows)
- Frequent optimisation and planned experiments to scale winning campaigns efficiently
- Bi-weekly strategy calls and priority support
- Monthly performance reports with clear insights and recommendations
- Quarterly strategy review to identify trends, opportunities, and scaling priorities
- Suggested ad spend: from £2,000+/month, depending on market and goals.
- No setup fee
From £800/month
Questions before you decide? Email us at hello@optimizereach.co.uk
* Final pricing depends on your ad spend, number of platforms and campaign complexity. We’ll confirm a fixed monthly fee after a quick discovery call in which we’ll ask a few quick questions and recommend the best fit.
Identify Your
Social Media Stage
– We’ll Handle the Rest.
- Stage 4
You’re achieving strong, predictable growth from social media and actively scaling your campaigns. - Stage 3
You’re generating consistent leads or sales from social media and maintaining healthy performance
metrics (cost per lead, ROAS, engagement). - Stage 2
You’re getting real enquiries or sales from social media traffic, but results aren’t yet consistent
or scalable for your business. - Stage 1
You’re receiving relevant traffic and engagement from social media (followers, clicks, messages),
but leads or sales are limited. - Stage 0
You’re not getting qualified traffic or leads from social media. If this is where you are, you’re not alone.
Many small businesses start here. This is exactly where we can help.
Frequently Asked Questions
How can social media marketing help my small business grow?
Social media marketing helps small businesses attract new customers, build brand awareness, and generate leads or sales through targeted content and advertising. By reaching people based on interests, location, and behaviour, social media allows you to promote your business to the right audience at the right time. When managed strategically, it becomes a predictable channel for growth rather than just posting for visibility.
Do you manage both organic social media and paid social media ads?
Yes. We manage both organic social media activity and paid social media advertising, depending on your goals. Organic social helps build trust, consistency, and brand presence, while paid social media ads are used to reach new audiences and drive faster results. We often combine both so your paid ads are supported by a strong, credible social media presence.PPC is perfect for small businesses that want to:
– Get leads or sales quickly
– Control their ad spend
– Only pay when someone actually clicks
Which social media platforms are best for my business (Facebook, Instagram, LinkedIn, etc.)?
The best social media platforms depend on your industry, audience, and goals. Facebook and Instagram work well for most small businesses, especially local and service-based companies. LinkedIn is ideal for B2B businesses, while TikTok can be effective for brands targeting younger or highly engaged audiences. We recommend platforms based on where your customers already spend their time.
How do you track results from social media marketing and ads?
We track social media results using clear, measurable data such as leads, sales, website visits, cost per result, and return on ad spend. Conversion tracking is set up so we can see exactly what actions people take after clicking your ads. You’ll receive simple reports that focus on what matters to your business, not vanity metrics such as likes.
How long does it take to see results from social media marketing?
Some results, such as engagement and traffic, can appear within the first few weeks. Lead generation and sales typically take longer, as campaigns need time to collect data and be optimised. For most small businesses, meaningful results are usually seen within 1–3 months. Social media marketing works best as a long-term growth channel rather than a quick fix.
How much should a small business spend on social media advertising?
There’s no one-size-fits-all budget. Most small businesses start with a modest monthly ad spend that allows for testing and optimisation. The right budget depends on your industry, goals, competition, and expected return. We help you choose a realistic starting budget and scale spend only when campaigns are performing well and delivering value.
Will I still have control over my social media accounts and ad spend?
Yes. You always retain full ownership and control of your social media accounts and advertising budgets. We manage campaigns on your behalf, but you have complete visibility and access. Nothing is locked away or hidden, and we’re happy to explain decisions, performance, and next steps at any point.
How do you ensure my ads are shown to the right audience?
We use detailed audience targeting based on location, demographics, interests, behaviours, and past interactions with your business. This includes custom audiences, retargeting, and lookalike audiences where appropriate. Over time, we refine targeting based on performance data to ensure your ads reach people who are most likely to become customers.
Can social media marketing help with local visibility and attracting nearby customers?
Yes. Social media marketing is very effective for local businesses. We use location-based targeting to show ads to people in specific towns, cities, or service areas. This helps attract nearby customers who are actively looking for services like yours, making social media a strong tool for local visibility and lead generation.
What happens if my social media campaigns aren’t performing as expected?
If a campaign isn’t performing well, we review the data and adjust targeting, creative, messaging, or budgets. Social media marketing is an ongoing process, and optimisation is built into how we work. We test, learn, and improve continuously rather than leaving campaigns unchanged. You’ll always know what’s being adjusted and why.
How do you stand out from other social media marketing agencies?
We focus on personalised service, clear communication, and measurable results. As a small agency, we don’t treat clients like account numbers or hand them off to junior teams. You work directly with specialists who understand your business and respond quickly. Our approach is practical, transparent, and focused on what actually helps small businesses grow.
Do you offer ongoing support and strategy as my business grows?
Always. Social media marketing needs to evolve as your business grows. We provide ongoing support, strategy adjustments, and performance reviews to make sure your campaigns continue to deliver results. As your goals, budget, or market change, we adapt your strategy so social media remains a valuable and scalable growth channel.
Get Your Social Media Audit
Share a few details about your business and goals. We’ll review your social presence and reply with clear next steps
