What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work efficiently, improve user experience, and provide information to website owners.
Cookies do not typically contain information that personally identifies you, but personal data that we store about you may be linked to the information stored in and obtained from cookies.
How We Use Cookies
Optimize Reach uses cookies to:
- Ensure the website functions correctly
- Improve website performance and usability
- Understand how visitors interact with our website
- Support our marketing and advertising efforts
Some cookies are essential for the operation of the website, while others are optional and used only with your consent.
Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable core features such as page navigation and security.
The website cannot function properly without these cookies.
Analytics Cookies
We use analytics cookies to understand how visitors interact with our website. These cookies help us analyse information such as:
- Pages visited
- Time spent on the site
- Traffic sources
- User behaviour patterns
We use Google Analytics 4 (GA4) to collect this information. The data collected is aggregated and anonymised where possible and is used solely to improve website performance and user experience.
Marketing Cookies
Marketing cookies may be used to track visitors across websites and deliver relevant advertisements.
These cookies help us:
- Measure the effectiveness of advertising campaigns
- Deliver relevant marketing messages
- Understand user interaction with our ads
Marketing cookies may include tools such as the Meta (Facebook) Pixel, if enabled.
Functional Cookies
Functional cookies allow the website to remember choices you make (such as preferences) and provide enhanced functionality.
Third-Party Cookies
Some cookies on our website may be set by third-party services that appear on our pages, such as:
- Analytics providers
- Advertising platforms
- Embedded content providers (e.g. video players)
These third parties may use cookies in accordance with their own privacy policies.
Managing Your Cookie Preferences
You can manage or withdraw your cookie consent at any time by:
- Adjusting your browser settings to block or delete cookies
- Using the cookie consent controls provided on our website (where available)
Please note that disabling certain cookies may affect the functionality and performance of the website.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or how we use cookies.
Any updates will be published on this page.
Contact Us
If you have any questions about this Cookie Policy or how cookies are used on our website, please contact us via:
