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PPC Management for Small Businesses

We’re a PPC advertising company with over 12 years of Google Ads experience, helping small businesses turn ad spend into real leads and sales.

We use a strategic, personalised approach and years of PPC Ads experience to build a full-funnel advertising strategy for small businesses. We plan, build, and optimise paid ads campaigns for different types of businesses, covering everything from account structure and in-depth keyword research to ad copy creation and ongoing optimisation.

 

Every campaign is designed to attract the right customers at the right time. We manage Google Ads, Meta Ads (Facebook & Instagram), Microsoft Advertising, and LinkedIn Ads to maximise your results across all key channels.

Most importantly, you’ll actually hear from us. As a small PPC agency, we offer truly personalised service and fast communication! No waiting 3 or 4 days for a reply like with many larger agencies. Responsive, hands-on customer support is at the heart of how we work.

We’ll review your goals and campaigns, then share your top 3 priorities to increase sales.

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What You Get with Our PPC Services

. We offer a thorough review of your website and PPC landing pages.  

. A tailored plan aligned with your specific business goals and budget.

. A Google Ads PPC strategy designed around your market, audience, and offer.

. Properly configured and continuously optimised Google Ads campaigns.

. Ongoing budget management and performance monitoring.

. Regular conversion analysis to identify what’s working (and what’s not).

. Clear, easy-to-understand insights from your Google Ads reports.

. See how your competitors advertise and where you can win.

PPC Management for
Growing Businesses

Every business is at a different stage with PPC, so we’ve designed 3 simple packages to match where you are right now. Whether you’re just testing Google Ads for the first time or you’re ready to scale an existing account, each package gives you a clear scope, predictable costs, and hands-on support from a dedicated PPC specialist.

 

Think of these as starting points rather than rigid plans. We’ll recommend the best fit based on your goals, budget, and current setup, then adjust the details so you only pay for what you actually need.

 
 
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PPC Starter

Very small businesses or “first time with PPC” clients who just need a solid, low-risk starting point. 

  • 1 platform: Google Ads only
  • Up to 2-3 campaigns (Brand & Main Services)
  • Basic keyword research & negative keyword list
  • Basic keyword research
  • Writing 6 ads for your main services
  • Setup of conversion tracking for 1–2 key actions (form fill, phone call)
  • Monthly check-ins and optimisation (adjust bids and budgets, remove bad searches and weak ads)
  • Simple monthly report with a short email summary
  • One-off setup fee - From £200
Ad Spend NOT INCLUDED

From £300/month

PPC Growth

Small businesses that already get leads and want PPC to become a steady source of new customers.

  • Up to 2 platforms - Google Ads & Meta (Facebook/Instagram) or Microsoft Ads.
  • Up to 4–6 campaigns (Brand, 2–3 main services, plus remarketing to past visitors)
  • Deeper keyword and audience research, including a look at key competitors
     
  • More ad variations and ad scale
  • Conversion tracking for forms, calls, and important on-site actions
     
  • Landing page feedback (how to get more leads)
  • Weekly optimisation (bids & budgets, keywords optimisation, testing & improving ads)
  • Clear monthly report and a 30 minute call to walk through results
  • Email support with replies usually within 12-24 hours
  • One-off setup fee - From £300
  • Setup fee waived for 6-month contracts.
Ad Spend NOT INCLUDED

From £500/month

PPC Scale

For ambitious businesses that see PPC as a main growth channel and want a performance partner who handles everything. From strategy and setup to daily optimisation, reporting, and ongoing testing.

  • Multi-platform: Google Ads + Meta, with option to add Microsoft/LinkedIn
  • Full-funnel setup (brand, cold, warm, remarketing)
  • Ongoing keyword research and implementation, plus audience and creative testing
  • Landing page strategy and Conversion-Rate-Optimisation advice
  • Simple marketing automation connections (tagging leads, basic follow-up flows)
  • Daily optimisation & planned experiments
  • Strategy calls every 2 weeks & priority support
  • Monthly performance report with clear insights 
  • Quarterly review to look at trends and strategy
  • Suggested ad spend: from £2,000+/month, depending on market and goals.
  • No setup fee
Ad Spend NOT INCLUDED

From £700/month

Questions before you decide? Email us at hello@optimizereach.co.uk

* Final pricing depends on your ad spend, number of platforms and campaign complexity. We’ll confirm a fixed monthly fee after a quick discovery call in which we’ll ask a few quick questions and recommend the best fit.

Identify Your 
Lead Generation Stage
- We'll Handle the Rest

  • Stage 4
    You are achieving significant growth and expanding.
  • Stage 3 
    Achieving and maintaining healthy performance metrics, such as solid Return on Ad Spend.
  • Stage 2
    Getting real sales from qualified traffic. Looking to expand their paid traffic and revenue.
  • Stage 1 
    Receiving qualified traffic (people who are looking for your product/service).
  • Stage 0
    No qualified traffic, no leads. This is a common stage for many small businesses, and it’s a natural place to start.

Frequently Asked Questions

Do you offer any ongoing support or consultation after the campaign is launched?Yes. Launch is just the beginning. We monitor your campaigns daily, optimise regularly, and provide ongoing consultation so you always know what’s happening and why. You’ll never wait 3–4 days for a reply, we respond within 24 hours max and treat you like a partner, not a ticket number.
What type of businesses benefit most from PPC?Service providers, local businesses, e-commerce brands, and niche B2B companies all benefit a lot from PPC when it’s done strategically.
PPC is perfect for small businesses that want to:

- Get leads or sales quickly
- Control their ad spend
- Only pay when someone actually clicks
How do you determine the right budget for my PPC campaign?First, we study your product/service in depth and understand how your ideal customers search online. Then we use keyword tools, competitor research, and search term data to build a keyword list focused on:

- High intent (ready-to-buy) searches
- Relevant, non-brand-wasting terms
- A mix of core and long-tail keywords
- We constantly refine this based on real performance, not guesses.
What makes your PPC services different from others?Optimized Reach is a digital marketing agency dedicated exclusively to small businesses, created for owners who want measurable results and truly personal, hands-on support you don’t get from larger agencies.

Here’s what sets us apart:

- Small-business only focus
We don’t treat you like a tiny account next to huge brands. Small businesses are the only clients we work with, so your campaigns get the priority they deserve.

- Personalised, partner-first approach
We take time to study your product or service in depth before we launch anything. No templates, no copy-paste strategies. We act as a committed partner, not just a service provider.

- Fast, human support (within 24 hours)
No waiting 3–4 days for a reply. If you have a question or concern, you get an answer within 24 hours max. You know exactly who is managing your account and how to reach them.

- Free PPC audit & setup for long-term partners
For businesses looking for an ongoing partnership, we offer a free PPC audit and setup. We make sure your campaigns are built on a solid foundation from day one.

- Big-agency experience, without big-agency problems
We’ve worked inside larger agencies and seen their limitations: slow replies, generic strategies, junior account managers. We created Optimized Reach to do the opposite, offering senior-level expertise with respectful, personal treatment.

In short, we don’t just run ads. We become your PPC partner, focused on helping your small business grow in a way that feels clear, collaborative, and genuinely supported.
 
 
How can small business PPC services help drive targeted traffic and increase conversions?PPC lets us show your ads only to people actively searching for what you offer. With well-crafted ads, strong landing pages, and proper tracking, we turn that traffic into leads or sales instead of just “visits.” Our job is not just to bring clicks, but to bring the right clicks (qualified traffic) that are most likely to convert.
Will I have full control over my ppc campaign or will you manage everything?You’ll always own your ad accounts and have full visibility and control over billing and payments, but we handle the technical setup and day-to-day management so nothing breaks or underperforms due to inexperience. You can log in anytime to see what’s happening, and we’ll explain our decisions in plain language, but we’ll take care of the “behind-the-scenes” work for you.
How do you track the success of ppc campaigns and how can I see results?We set up conversion tracking (forms, calls, purchases, bookings, etc.) so we can see exactly which campaigns and keywords are driving results. You’ll get clear updates that focus on what matters: leads, sales, cost per result, and ROI, not just impressions and clicks. If you want, we can also provide simple dashboards you can check anytime.
How do you ensure my ads are shown to the right audience?We combine targeting options (location, keywords, devices, audiences, times of day) with what we learn from studying your business. Then we refine based on actual data: which searches converted, which didn’t, and where your best customers come from. Over time, this creates a laser-focused profile of your ideal audience.
Can PPC help with local visibility and attract nearby customers?Absolutely. PPC is extremely effective for local businesses. We can target people searching in your area, show your ads on maps or “near me” searches, and highlight things like your location, reviews, and contact options. This helps bring in nearby customers who are ready to visit, call, or book.
What happens if my ppc campaign isn t performing as expected?If something’s not performing, we don’t disappear, we optimise. We review the data, adjust keywords, bids, ads, and landing pages, and test new approaches. You’ll always know what we’re changing and why, and you’ll get a response from us within 24 hours if you have questions or concerns.
How do you handle competition in my industry with ppc ads?We start by analysing your competitors’ ads, offers, and positioning, then we find ways to make you stand out. Such as, better messaging, stronger value proposition, smarter keyword strategy, and more efficient bidding. We don’t just try to outspend competitors, we out-strategise them by focusing on quality scores, relevance, and conversion rate.
What are the potential risks or challenges with PPC?Some common challenges are:

- Poor tracking, making it hard to see what’s working
- Wasting budget on irrelevant clicks
- High competition in some industries

This is exactly why we offer a free PPC audit and setup for clients who want a longer partnership with us. We make sure your account is built properly from the start and constantly fine-tuned so every euro spent has a clear purpose.

Get a PPC Growth Plan

Share a few details about your goals. We’ll reply with your top PPC priorities and next steps.

Lead Generation Form 6 (PPC form)

No pressure. Reply within 1 business day.

Digital marketing built for growing businesses

Practical digital marketing that brings customers, built for growing teams with realistic budgets.

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Dyson Drive, Uxbridge (UK)
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