Real Estate Lead Generation Case Study
This case study showcases how a repeatable, multi-channel lead generation system using Facebook, Instagram, and Google Ads helped real estate agents generate consistent buyer and seller enquiries, without relying solely on property portals.
Client
Industry: Real Estate
Client Type: Independent Real Estate Agents (ERA)
Market: Local / Regional
- Services Provided:
- Paid Social Advertising (Facebook & Instagram)
- Google Ads (Search & Display)
- Lead Generation Strategy
- Funnel & Follow-Up Optimisation
Timeline 3-6 months
The Challenge
Real estate agents faced three key problems:
- Heavy reliance on property portals with rising costs and inconsistent lead quality
- New listings needed fast visibility in the first 7–14 days
- Agents wanted to build personal brands locally without complex marketing systems
- They needed a predictable, repeatable system that could work agent-by-agent and scale quickly.
Objectives
- Generate qualified buyer and seller leads at a sustainable cost
- Drive instant enquiries for new listings
- Increase local visibility and trust for individual agents
- Build a plug-and-play playbook any agent could adopt in under 2 weeks
Strategy & Approach
A multi-channel approach was used to capture demand at different stages of intent.
Paid Social
(Facebook & Instagram)
Objectives: Awareness, Engagement, Traffic, Lead Generation
Placements: Reels, Stories, and Feed (mobile-first)
- Funnel structure:
- Awareness: Short-form video (property tours & agent branding)
- Consideration: Traffic & engagement
- Conversion: Native Lead Ads and landing pages
Google Ads
Search campaigns targeting high-intent keywords such as:
. “houses for sale near me”
. “estate agent [location]”
. “sell my house [area]”
Localised ads aligned with:
. Active listings
. Buyer & seller intent
Supporting Display remarketing to re-engage visitors and video viewers
Audience
Geo-targeting around listing postcodes (5–15 km radius)
Local neighbourhood and commuter-area targeting
Custom audiences:
. Website visitors
. Video viewers
. Lead form openers
Seller-focused targeting:
. Homeowners
. Relocation and life-event signals
Creative System
(Video-Led)
Vertical property video tours (30–45 seconds)
Agent brand videos:
Introductions
Market updates
“Just Listed / Just Sold”
Carousel ads for photo highlights
UGC-style selfie videos to increase trust
Lead magnets:
- Local Price Reports
- Seller Checklists
- Moving Timelines
Conversion
& Follow-Up
Native Meta Lead Ads with qualifying questions:
- Budget
- Timeline
- Financing status
Google Ads traffic routed to focused landing pages
Instant lead delivery via:
- Phone
- CRM auto-assignment
Follow-up system:
- SMS & email nurture (7–14 days)
- Appointment schedulind
RESULTS
- Average return: £11,150 over 3 months
- 1 in every 10 contacts became a qualified lead
- Average ad spend: £400
- 230% visibility increase in video views, profile visits, and engagement
Want to see more real-world Paid Ads results?
Explore how we’ve helped businesses in other industries grow with paid ads, SEO, and conversion-focused performance marketing.
- Keyword research focused on high-intent searches
- Content strategy mapped to awareness → conversion
- Internal linking that strengthens product/category pages
