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Email Marketing & Automation for Small Businesses

We use a strategic, personalised approach and years of email marketing and automation experience to build full-funnel email systems for small businesses. From audience segmentation, customer journey mapping, and high-converting email copy to advanced automation workflows, we design email strategies that reach the right people with the right message at the right moment.

 

We don’t just send newsletters, we build automated revenue engines. From welcome sequences and lead nurturing to abandoned cart flows, re-engagement campaigns, and post-purchase follow-ups, every email is designed to move prospects closer to a sale. We work across leading email and automation platforms to ensure your emails are delivered, opened, clicked, and acted on, while continuously optimising performance to maximise engagement, conversions, and long-term customer value.

We’ll review your emails and automations, then share your top 3 priorities to improve results.

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What Our Email Marketing
& Automation Service Includes

  • A comprehensive review of your website, lead capture points, and existing email setup to identify gaps and opportunities.
  • A tailored email marketing & automation plan aligned with your specific business goals, audience, and budget.
  • A full-funnel email strategy designed around your market, customer journey, and core offers.
  • Professionally built and continuously optimised email campaigns and automation workflows, from welcome sequences to conversion-focused follow-ups.
  • Ongoing list health management, deliverability monitoring, and engagement optimisation.
  • Regular performance and conversion analysis to identify what’s driving opens, clicks, and sales (and what’s not).
  • Clear, easy-to-understand reporting with actionable insights—not vanity metrics.
  • Competitive email analysis to understand how others in your space communicate and where you can stand out and win.

Email Marketing & Automation
for Growing Businesses

Every business is at a different stage with email marketing, so we’ve created 3 simple packages designed to support local businesses, B2B companies, and eCommerce brands alike.

 

Whether you’re a local business looking to stay in touch with customers, a B2B company nurturing leads and following up consistently, or an eCommerce store ready to automate sales and repeat purchases, each package offers a clear scope, predictable pricing, and hands-on support from a dedicated email marketing & automation specialist.

 

Think of these packages as starting points, not rigid plans. We’ll recommend the best fit based on your goals, audience, and current setup, then tailor the details so you only pay for what your business actually needs.

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Email Marketing & Automation Starter

Very small businesses or “first time with email marketing” clients who need a simple, low-risk starting point.

  • 1 email platform (Mailchimp, Klaviyo, HubSpot, etc.)
  • Initial setup or audit of your existing email account and list
  • Basic audience segmentation (customers, leads, sign-ups)
  • Email strategy for one core goal
    (e.g. enquiries, bookings, sales, repeat customers)
  • Creation of 1–2 core email campaigns or automations (e.g. welcome email, simple follow-up sequence, newsletter template)
  • Email copywriting and layout aligned with your brand and audience
  • Basic tracking setup for key actions (opens, clicks, form submissions, purchases where applicable)
  • Monthly check-in & a simple report with a short email summary
  • One-off setup fee - From £200
Email platform costs NOT INCLUDED

From £300/month

Email Marketing & Automation Growth

For small businesses that already have customers or leads and want email to become a reliable driver of enquiries, sales, and repeat business.

  • Up to 2 email platforms or integrations
    (e.g. email + CRM, eCommerce)
  • Audience segmentation and journey planning (leads, customers, repeat buyers)
  • 3–5 core email campaigns and automations (e.g. welcome, lead nurture, follow-ups, re-engagement)
  • Advanced email copywriting and layout with multiple versions for testing and improvement
  • Conversion tracking for forms, calls, and important on-site actions
     
  • Website & funnel feedback
    (how to capture more leads and improve conversions)
  • Ongoing optimisation and testing
    (subject lines, timing, content, flow logic)
  • Clear monthly report + 30-minute results call
  • Priority email support
    (replies typically within 12–24 hours)
  • One-off setup fee - From £300
  • Setup fee waived for 6-month contracts.
Email platform costs INCLUDED

From £500/month

Email Marketing & Automation Scale

For ambitious businesses that see email as a core growth channel and want a strategic partner to handle everything, from planning and setup to ongoing optimisation and testing.

  • Multi-platform setup & integrations
    (email platform, CRM, eCommerce, booking systems)
  • Full customer-journey automation
    (leads, onboarding, nurturing, re-engagement, retention)
  • Advanced segmentation and personalisation (behaviour, lifecycle stage, purchase history)
  • Ongoing campaign creation and testing (subject lines, content, offers, timing)
  • Website & funnel strategy support
    (lead capture, conversion optimisation, email hand-offs)
  • Advanced tracking & performance insights (revenue, enquiries, lifetime value where applicable)
  • Regular optimisation and planned experiments
  • Strategy calls every 2 weeks + priority support
  • Monthly performance report with clear insights & quarterly strategy review
  • No setup fee
Email platform costs INCLUDED

From £800/month

Questions before you decide? Email us at hello@optimizereach.co.uk

* Final pricing depends on your email list size, number of platforms or integrations, and the complexity of your campaigns and automations. We’ll confirm a fixed monthly fee after a quick discovery call, where we’ll ask a few simple questions and recommend the best option for you.

Identify Your
Email Marketing Stage
- We’ll Do the Rest

  • Stage 4
     ✓ Your email system is driving consistent growth, repeat customers, and predictable revenue.
  • Stage 3 
    You’re achieving strong engagement and conversions (opens, clicks, sales, enquiries) and maintaining healthy performance.
  • Stage 2
    You’re generating leads or sales from email, but results aren’t consistent or fully automated yet.
  • Stage 1 
    You have a list and send emails, but results are limited or mostly manual.
  • Stage 0
    No real email strategy, no automation, and little to no results.
    If this sounds like you, you’re not alone, and this is exactly where we can help.

Frequently Asked Questions

Do you provide ongoing support after my email campaigns or automations are set up?Yes. We provide ongoing support, optimisation, and guidance after your email campaigns and automations are live. This includes regular check-ins, performance reviews, small improvements, and help adjusting emails as your business grows. You’re never left to manage things alone.
Is email marketing still effective for small businesses in the UK?Yes, email marketing is still one of the most effective and cost-efficient marketing channels for UK small businesses. It allows you to stay in touch with customers, nurture leads, and drive repeat business without relying on paid ads or social media algorithms.
What type of businesses benefit most from email marketing and automation?Email marketing works especially well for:

- Local businesses (repeat customers and bookings)
- B2B companies (lead nurturing and follow-ups) eCommerce businesses (sales, abandoned carts, retention)

If you collect customer or lead details, email marketing can work for you.
How do you decide what emails or automations my business needs?We start by understanding your business goals, audience, and current setup. From there, we recommend the emails and automations that will have the biggest impact, such as welcome emails, follow-ups, re-engagement campaigns, or sales sequences — without overcomplicating things. 
What makes your email marketing and automation services different from others?We focus on simple, practical email systems that actually get used and generate results. Our approach is tailored to small businesses, not large corporations, and we explain everything clearly so you always understand what’s happening and why.
How can email marketing help my small business get more leads and sales?Email marketing works by helping you stay connected with people who’ve already shown interest in your business. When done well, it allows you to communicate consistently without being pushy.
Will I have visibility and input into my email marketing, or do you manage everything for me?We manage the strategy, setup, and day-to-day running of your email marketing for you. Your email data and contacts are always your business’s data, and we’ll give you visibility into what’s being sent and how it’s performing.

If you ever want to make changes, we’ll guide you through it, nothing is hidden, and you’re never locked in.
How do you measure the success of email marketing and automation campaigns?We track clear, meaningful metrics such as:

- Open rates and click rates
- Enquiries, bookings, or sales generated
- Engagement over time

We focus on results that matter to your business, not vanity numbers.
How do I see results from my email marketing campaigns?You’ll receive simple monthly reports with clear explanations of what’s working, what’s improving, and what we’re changing next. We explain results in plain English so you don’t need technical knowledge to understand them.
Can email marketing help local businesses attract repeat customers?Yes. Email marketing is especially effective for local businesses because it helps you stay in touch with past customers, promote repeat visits, and encourage referrals, all without ongoing ad spend.
What happens if my emails aren’t getting opens or clicks?If performance is low, we review and improve key areas such as:

- Subject lines
- Timing and frequency
- Content and messaging
- Audience segmentation

Email marketing improves over time through testing and optimisation, not guesswork.
Are there any risks with email marketing and automation for small businesses?When done properly, email marketing is low risk. We follow best practices for consent, deliverability, and list health to avoid spam issues. Our focus is on sending relevant, helpful emails, not overwhelming your audience.

Let’s Grow Your Email Revenue

Share a few details about your business and your goals. We’ll review them and come back with clear, practical next steps.

Lead Generation Form 6

Digital marketing built for growing businesses

Practical digital marketing that brings customers, built for growing teams with realistic budgets.

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